changes its story

adopt those that nobody wants

Because every look tells a story, and every adoption can change a life.

WHY THIS CAMPAIGN WAS LAUNCHED

Some animals wait too long… because of age, illness, their breed, or their special needs. These are dogs and cats who, nevertheless, continue to trust, love, and wait.

This campaign aims to break down the prejudices surrounding them and give them the visibility they deserve. Making them visible gives them life, restores their dignity, and opens the door to a happy future.

Are you afraid?

Animals also experience fear and need time, patience, and understanding to adjust to a new adoptive home.

Are you elderly or ill?

Being older or having an illness doesn’t mean being a broken toy, but rather having a special need that you can support with love.

Do you have a race?

I also face discrimination because of my race, and it’s just prejudice, don’t reject me.

Our animals

THE COLLABORATION THAT MAKES IT POSSIBLE

This campaign is the result of a collaboration between Mars and the Mataró Animal Protection Society – Daina Foundation, with the aim of joining forces to help the most forgotten animals.

Mars not only contributes financial resources, but also human involvement and outreach, making its team an active part of a charitable cause that changes lives.

What we want to achieve

Breaking down prejudices about shelter animals.
Promoting courageous and conscious adoption.
Giving hope to those who have waited too long.
Boosting a circular, solidarity-based economy.
Highlighting Mars’ social commitment and its active support for animal welfare.

HOW IT WORKS

Adoptors who take this courageous step will receive a €50 solidarity voucher to spend in the shelter’s charity shop. In this way, each adoption generates a double impact: it helps the adopted animal and also those still waiting. It’s a way to move towards a circular, solidarity-based economy, where every act of love makes a difference.

Our animals

They are the invisible ones

Meet the animals participating in this campaign who are looking for a second chance. Use our search tool to view the animal profiles; all those with the “Nobody Wants” adoption package are part of this campaign. Every look tells a story, and yours could be the one that changes their destiny.

Get to know them

November 8 – Cal Pilé Shelter (Mataró)

Open house at the shelter and launch of the new campaign. From 10 am to 2 pm, you are all invited to this special event where we will have talks about adoption, activities for children and, most importantly, create a special bond that unites us to help the most needy animals, the invisible ones, those that nobody wants…

10:00 – Welcome and event introduction
10:30 – Experiential discussion: Adopting an unwanted pet
11:15 – Talk on dog adoption with Júlia, dog trainer
12:00 – Talk on cat adoption with Fina Deumal, veterinary ethologist
13:00 – Refreshments and closing remarks ?

How to get there

Change their story. Adopt those no one wants. Make the invisible visible.

A campaign that sees what others don’t.

Because all animals deserve a second chance,
and whoever dares to give it changes the world a little more.
Mars and SPAM–Fundació Daina, united for the invisible.